About Us

"Everything I create begins with love. Love for beauty, for craft, and for unexpected moments of real connection. I believe that what we surround ourselves with shapes the joy of our present days, and over time will become the heirlooms that hold our memories close."
Claire Pettibone

The Art of the Edit

For more than twenty years, Claire has been devoted to beauty, craftsmanship, and storytelling. With a background in fashion and fine art, her work is rooted in a belief that the things we surround ourselves with should feel meaningful, intentional, and enduring. From couture wedding gowns to the objects we live with every day, each piece reflects a thoughtful approach to design centered on handwork, refined detail, and individuality. Whether designing a wedding dress, selecting a piece for the home, or curating a collection, her approach remains the same: to create and collect objects that feel timeless rather than trend-driven, and that carry a sense of romance, soul, and authenticity.

From Printed Page to Permanent Keepsake

for the LOVE of is an extension of that philosophy. It is a place where the worlds of fashion, art, beauty, and ritual come together. What began as a printed magazine has evolved into a carefully curated e-commerce destination, guided by the same editorial eye and reverence for craft. Each piece is chosen not simply for how it looks, but for how it feels, how it lives, and the story it carries.

Shop with Integrity

We are a small, family-owned business based in Los Angeles, working thoughtfully and intentionally from our historic 1920s atelier, known as “The Castle.” In a world dominated by mass production and instant gratification, we offer an alternative: objects made with care, chosen with intention, and designed to be cherished. Every piece reflects a respect for craftsmanship, artistry, and the real people bringing it all to life.

While we proudly ship worldwide, our heart remains devoted to a community of independent creators, both near and far, whose work we carry, and to the relationships we build with the people we serve. This is a space for those who value beauty with soul. For those who believe that craftsmanship matters, that love lingers, and that the things we keep close should hold meaning long after the moment has passed.

A Timeless Connection

We believe the digital world is powerful, but the things we can touch: a hand written journal, a lace robe, a hand poured candle, these are things that anchor us in the present. This is a space for those who value beauty with soul. For those who believe that craftsmanship matters, that love lingers, and that the things we keep close should hold meaning long after the moment has passed.

And so we invite you to visit us in person, or shop with us online. Discover something heartfelt to give, a beautiful indulgence for yourself, or a thoughtful accent for the home. Because we think the world could use more love, don't you?

Whether you are here to find inspiration in our pages or to curate your first heirlooms on our Wedding Registry, we are so honored to be a part of your celebration.